What does CPM stand for?
CPM stands for 'Cost Per Mille', which is Latin for thousand. It represents the price you pay for every 1,000 times your ad is shown (impressions).
Calculate your Cost Per Mille (CPM), Total Impressions, or Total Cost for your digital ad campaigns. Essential tool for media buyers.
CPM stands for 'Cost Per Mille', which is Latin for thousand. It represents the price you pay for every 1,000 times your ad is shown (impressions).
The formula is: CPM = (Total Campaign Cost / Total Impressions) * 1000.
It varies wildly by platform and industry. A TikTok ad might have a $2 CPM, while a highly targeted B2B LinkedIn ad might have a $50 CPM. Quality of traffic dictates price.
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